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Plastic telephone in light green. On the bottom is a rotary dial and in the middle a red function key-switch. The handset and the microphone are incorporated in the device. The cord has been cut and the ear piece part has been removed along with the cover. This is the first Ericsson telephone to receive a name rather than a number. The official Ericsson name was Ericofon. The phone was designed in 1940 with team leader Gosta Thames stating that the working group never used the term "cobra". It was the first all-in-one telephone, marketed with great success due to its revolutionary design, user-friendliness and variety of colours. Τhe phone is widely known as the cobra telephone for its resemblance to a coiled snake; for this reason the National Encyclopedia of Sweden was forced to cite the term "Ericofon" under the title "Cobra". It is worth mentioning that the term Ericofon is the combination of the three first letters of "Ericsson" and the Greek word "phoni" ("voice").